we are paper planesBuilding brands the right people can’t get enough of.
Brand strategy and marketing growth for travel and hospitality businesses ready to get in front of their ideal clients and become the obvious choice.
FEATURED INHere’s the thingYou’re already doing exceptional work. You’ve built something people love once they’re there.
The challenge is making sure they find you sooner, understand you faster, and choose you every time - with confidence.
That’s where we come in and truly help you fly.
Who We Work With
Luxury Travel AdvisorsYou’ve built a business clients trust and return to, often through word of mouth alone. Now you’re ready for visibility that reflects the level you’re operating at and brings the right enquiries to you consistently.
FIND OUT MORE >Host AgenciesYou’re building something advisors genuinely want to be part of. Now the challenge is communicating that value to attract the right members who can support your next stage of growth.
FIND OUT MORE >boutique HOTELSYou’ve created an experience guests remember long after they leave. Now we need the right people finding you and booking more frequently.
MORE coming soon >Travel Tech and PlatformsYou’re building something ambitious, with real potential to change how the industry operates. Now we need everyone else to understand exactly why it matters.
MORE coming soon >How We Work
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Clarity comes first.
Our audits show you exactly what’s working, what’s being missed, and what’s holding growth back across your website, positioning, content and visibility. You leave with a clear plan and a confident next step.
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Direction changes everything.
We define what your business should be known for and how your marketing supports that next stage of growth. Positioning, messaging and priorities, aligned and ready to act on.
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Structure makes consistency easier.
Choose from proven plug-and-play frameworks or a custom playbook around your niche, audience and goals. A repeatable system for showing up with purpose, not pressure.
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This is where things start moving.
Websites that convert. Custom ChatGPT builds trained on your voice. Lead Gen Launchpads. Facebook Ads Accelerators. Campaigns and systems designed to turn clarity into visible momentum.
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Ongoing support, exactly where you need it.
Momentum is easier to maintain with the right partner alongside you.
Content, social media, email, campaigns and ongoing consultancy working together so your marketing stays consistent, supported and moving in the right direction as the business grows.
Meet Our Founders
Two perspectives most businesses rarely get at the same time.
Founded by Claire Moorhead and Georgia Oliver, Paper Planes brings together creative brand clarity and hands-on operational thinking.
Between us, we've worked inside Amazon, Expedia, Gucci and Chanel. We know what great looks like — and we know exactly what it takes to build it.
Insights
Turn your Instagram content into clients.
A 52 page strategic blueprint built from five years of turning Instagram content into dream clients for luxury travel brands.
start the conversationInterested in partnering with us?
Whether you’re a brand seeking first-class brand or marketing or interested in joining our extended team, we’d love to start a conversation.