The Instagram Playbook for luxury travel advisorsTurn Instagram into a reliable business tool that converts your content into clients.
HERE'S THE PROBLEMYou’re posting. You’re getting some likes. But it’s not bringing in clients.
You’re showing up.
You’re posting consistently.
You’ve got beautiful imagery.
You care about your brand.
And yet…
Enquiries are inconsistent.
Content feels like a chore.
Growth feels slow.
And deep down, you know it should be working better than this. Here’s the thing:
Instagram isn’t the problem.
The way you’re using it is.
This Playbook shows you how to turn Instagram into a reliable driver of enquiries, not just engagement.
When co-founder Claire built her first business, Instagram generated 90% of new leads.
The difference is knowing how to turn Instagram into a reliable driver of enquiries, not just engagement.
The brands that are growing their business on Instagram right now?They’re not guessing. They’ve built a system. They know:
What their content is doing
Who it’s speaking to
How it leads to an enquiry
Instagram becomes something they can rely on. Not overnight. But consistently.
Become one of them.
Updated for 2026The Instagram Travel Playbook
A 52 page strategic blueprint built from five years of turning Instagram content into dream clients for travel brands.
WHAT’S INCLUDED? Inside, you’ll find:A content framework designed to turn visibility into enquiries
Clear positioning guidance so you stand out in a saturated market
A monthly content calendar to bring structure and consistency
Defined content pillars that guide everything you post
150 Content prompts so you’re never starting from scratch
Instagram Canva templates to execute with confidence
Plus the tools and systems to make this sustainable. This is strategy and execution, in one place.
BUILT FOR TRAVEL BRANDSTravel is competitive.
Everyone has beautiful content.That’s not enough anymore. Clients are choosing based on:
Trust
Clarity
Confidence
Instagram is where they decide.
travel advisor approvedMeet Georgia & Claire
Co-Founders of Paper Planes
We’re not here to teach you how to become an influencer. We’re here to show you how to use Instagram as a reliable tool and an important part of your business.
Claire built her first business with Instagram driving the majority of her leads. Together, we built Paper Planes Co. to help women grow and scale their businesses with more clarity, more structure and a smarter way of doing things.
Through that work, we’ve seen exactly what actually moves the needle… and what doesn’t.
This Playbook is a reflection of that. This isn’t about doing more. It’s about doing it in a way that gets you results.
We love Instagram and we hope this Playbook helps you see it differently — and love it for what it can do for your business.
who this is forThis is for you if:
You are a luxury travel advisor, not a content marketer.
You want Instagram to be a reliable part of your business, not something you just “keep up with”
You’re posting consistently but not seeing consistent enquiries
You know your service is strong, but your content isn’t reflecting that
You’re ready to be more intentional with how you show up and what you say
Investment
A 52-page strategic blueprint, built from five years of turning Instagram content into dream clients for travel brands.
Understanding your Ideal Client
The Five Key Content Pillars
Monthly Content Calendar & 150 Content Prompts
Instagram Canva Templates
$59
Frequently Asked Questions
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That the goal - it is isn’t about posting more or chasing engagement.
It shows you how to use your content to build trust, strengthen your positioning and guide someone towards enquiring.
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Yes. But more importantly, it shows you why you’re posting it, and what role each piece of content plays in your business.
So you’re not just creating content for the sake of it - you’re building something.
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In most cases, it’s not that Instagram doesn’t work, it’s that it’s not being used in a way that supports how clients actually make decisions.
This Playbook bridges that gap.
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Because posting alone isn’t the strategy.
Most content is created without a clear link to how someone actually decides to enquire or buy.
So it gets seen… but it doesn’t convert.
This shows you how to close that gap.
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Yes. Whether you’re just starting out or looking to refine what you’re already doing, this gives you a clear structure to follow.
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Due to the digital nature of this product, we don’t offer refunds.
That said, this Playbook is designed to be clear, practical, and easy to implement — so you can start using it straight away.
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You’ll receive immediate access to the Playbook and all included resources, so you can get started right away.
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You can contact us at hello@wearepaperplanes.com and we’ll be happy to help
grow your business with instagram