The Instagram Travel Playbook for luxury travel advisorsTurn Instagram into a reliable business tool by learning how to turn content into clients.
HERE'S THE PROBLEMYou’re posting. You’re getting some likes. But it’s not bringing in clients.
You’re showing up.
You’re posting consistently.
You’ve got beautiful imagery.
You care about your brand.
And yet…
Enquiries are inconsistent.
Content feels like a chore.
Growth feels slow.
And deep down, you know it should be working better than this. Here’s the thing:
Instagram isn’t the problem.
The way you’re using it is.
This Playbook shows you how to turn Instagram into a reliable driver of enquiries, not just engagement.
When co-founder Claire built her first business, Instagram generated 90% of new leads.
The difference is knowing how to turn Instagram into a reliable driver of enquiries, not just engagement.
The brands that are growing their business on Instagram right now?They’re not guessing. They’ve built a system. They know:
What their content is doing
Who it’s speaking to
How it leads to an enquiry
Instagram becomes something they can rely on. Not overnight. But consistently.
Become one of them.
Updated for 2026The Instagram Travel Playbook
A 52 page strategic blueprint built from five years of turning Instagram content into dream clients for travel brands.
WHAT’S INCLUDED? Inside, you’ll find:• A content framework designed to turn visibility into enquiries
• Clear positioning guidance so you stand out in a saturated market
• A monthly content calendar to bring structure and consistency
• Defined content pillars that guide everything you post
• 150 Content prompts so you’re never starting from scratch
• Instagram Canva templates to execute with confidence
Plus the tools and systems to make this sustainable. This is strategy and execution, in one place.
BUILT FOR TRAVEL BRANDSTravel is competitive.
Everyone has beautiful content.
That’s not enough anymore.
Clients are choosing based on:
Trust
Clarity
Confidence
Instagram is where they decide.
KIND WORDSMeet Georgia & Claire
Co-Founders of Paper Planes
We’re not here to teach you how to become an influencer. We’re here to show you how to use Instagram as a reliable tool and an important part of your business.
Claire built her first business with Instagram driving the majority of her leads.
Together, we built Paper Planes Co. to help women grow and scale their businesses with more clarity, more structure and a smarter way of doing things.
Through that work, we’ve seen exactly what actually moves the needle… and what doesn’t.
This Playbook is a reflection of that. This isn’t about doing more. It’s about doing it in a way that gets you results.
We love Instagram and we hope this Playbook helps you see it differently — and love it for what it can do for your business.
Frequently Asked Questions
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Our marketing support starts from $450 per month, depending on the scope of work, channels supported, and level of involvement.
For ongoing, done-for-you marketing through The Frequent Flyer, investment starts from $1,800 per month. All work is scoped clearly before we begin, so you know exactly what’s included.
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The Frequent Flyer is our most popular ongoing marketing retainer. It provides consistent, done-for-you support across social media, email marketing, and content, with strategic oversight and monthly client calls.
It’s designed for founders who want their marketing handled properly, without managing it day to day.
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Yes. Claire is your primary marketing point of contact and oversees all strategic decisions, messaging, and creative direction.
Depending on your package, members of the wider team may support execution, but all work is guided and approved by Claire to ensure consistency and quality.
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Claire leads all strategy and creative direction and hosts monthly client calls for ongoing retainers. These calls are used to set priorities, and guide direction for the month ahead.
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Yes. Depending on your package, you may have access to a dedicated Slack channel for quick questions, clarifications, and ongoing communication between calls.
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Yes. We offer consultancy, one-off projects, strategy-only support, and channel-specific marketing (such as social media only or email only).
We’ll recommend the most appropriate setup based on your goals, priorities, and current capacity.
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Absolutely. We work with clients across different countries and time zones. The majority of our team operates on EST and all services are priced in USD.
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Our services are best suited to founders who are ready to be consistent and intentional with their marketing, even if they are still growing.
If you’re unsure whether it’s the right fit, we’re happy to talk it through.
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For ongoing support, we work with clear scopes of work and minimum terms, which will be outlined in your proposal. This ensures consistency, momentum, and clarity on both sides.
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Our goal is very little. Although this is collaborative, our aim is to reduce your workload, not add to it.
You’ll be involved through monthly calls and approvals where needed, but from content creation to publishing - everything is handled by us.
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Start by completing the enquiry form. You’ll hear back within 48 hours.
If it looks like a good fit, you’ll have a call with one of our founders and then receive a tailored proposal outlining next steps. -
Absolutely. Marketing and operations often overlap — how your business runs behind the scenes directly impacts how your brand shows up and how clients experience it.
Many of our clients work with us across both marketing and operations, allowing for better alignment between strategy, delivery, systems, and client experience.
Contact us to discuss the right approach for your business.
start the conversationInterested in working with us?
Whether you’re a brand seeking first-class brand, marketing, or operations support, or interested in joining our extended team, we’d love to start a conversation.