Paper Planes Co. was born from a ton of honest conversations about life and business, and a shared belief that feeling stuck isn’t something anyone should have to accept as normal.
Co-founders Claire and Georgia first bonded over a shared love of Taylor Swift, but it quickly grew into something much deeper.
One of us was staring down a version of success that looked impressive on paper but left very little space for the life she actually wanted to live. The other had already stepped into entrepreneurship and could see what changed when people had the tools to build something on their own terms.
Paper Planes grew in the space between those two experiences, and from the belief that more people deserve access to that shift.
Those conversations became the foundation of Paper Planes. Different starting points, different skillsets, but a shared instinct that the right strategy can change not just how a business performs, but how it feels to run it.
We kept coming back to the same idea. The brands people can’t get enough of aren’t accidental. The kind of connection Taylor Swift has built didn’t happen by chance. It’s intentional. Consistent. Built on a clear understanding of who you are and how you show up. That belief sits at the heart of Paper Planes.
We believe more people should have the tools to build businesses that take them where they actually want to go.
Founders, Claire and Georgia have worked with some of the world’s biggest brands — including Expedia, PwC, Chanel, Gucci, and Amazon. But what drives them now is using that expertise to help others build and scale businesses on their own terms.
Paper Planes exists to give founders and small businesses the strategy, systems and support they need to build brands that don’t just grow, they take off.
Meet The Founders
Claire Moorhead
Claire is a brand strategist with 15+ years in global marketing and communications. She’s worked with businesses of every shape and size, but her real passion is helping women in the entrepreneurial space find their voice and build brands that feel as good as they look.
She brings the CMO brain to Paper Planes: connecting the dots, sharpening the message and making sure your brand speaks directly to the people you want to reach.
Georgia Oliver
Georgia is an operations strategist with deep experience in leadership, change transformation, systems and scaling businesses. She’s the one who spots the gaps, simplifies the chaos, and builds the structure that makes growth possible.
She brings the COO backbone to Paper Planes: designing smarter systems, creating processes that save time and money, and building the foundations that keep businesses moving forward.
Our Values
strength in DifferenceWe thrive on different skills, perspectives, and lived experiences. You don’t need to be the expert in everything. Delegate, fill the gaps, and fly higher together.
TALK IT THROUGHWe don’t let things fester. If something’s off, we talk about it directly, without making it personal. Problems get resolved here, not recycled.
PROGRESS OVER PERFECTIONWe take action, test quickly and scale what works. We’d rather launch, learn, tweak & grow than overthink. Momentum beats hesitation every time.
NEVER BORINGWe bring the energy as well as big ambition to the table. We celebrate wins, dream loud and keep it fun.
RAISE THE BARWe set high standards, but never at the cost of empathy or inclusion. We hold each other accountable and lift each other up, because when one of us grows, we all do.
roll up your sleevesWe’re not afraid to get stuck in, but we never lose sight of the bigger picture. The detail keeps things moving, the vision keeps us on track.
With brand strategy, operational know-how and real support, we don’t just build businesses, we build legacies.
start the conversationInterested in partnering with us?
Whether you’re a brand seeking first-class brand, marketing, or operations support, or interested in joining our extended team, we’d love to start a conversation.