we are paper planesWe help travel & hospitality brands to become easier to choose and harder to replace.
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Built for the businesses who know they are capable of more.
We are specialists in brand positioning, visibility and marketing growth for brands who are ready to outsource strategically, invest in their visibility, and build a brand that supports where they are going next.
Who We Work With
Luxury Travel AdvisorsFor the advisors whose service has evolved faster than their positioning, and who are ready to attract better enquiries without becoming full-time content creators.
Host AgenciesFor the agencies shaping ambitious advisor communities and looking to communicate their value more clearly to both members and partners.
boutique HOTELSFor the hotels ready to articulate their identity more clearly, attract the right guests and ensure their brand feels as intentional as their hospitality.
Travel Tech and PlatformsFor the platforms looking for real impact that need sharper narratives, stronger adoption signals, and alignment between brand and growth.
How We Work
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When something isn’t working, but it’s not obvious why
Audits help identify where you are limiting growth. We look at how your business is understood from the outside, what signals are being missed, and where small changes could create disproportionate impact.
Clients usually leave with a clearer picture of what is happening now and what needs to shift next, along with practical adjustments they can begin implementing immediately.
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When the business has grown, but it feels heavy
Strategy creates clarity around what your business should be known for and where momentum should come from next. While an audit helps identify what is happening across your visibility, strategy is where we decide what should change and what deserves more focus moving forward.
The result is a clearer path forward, stronger recognition from the right audience, and a business that feels easier to explain and easier to grow.
For many clients, this is the moment their business finally starts to feel exciting again.
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When you need a structure for showing up consistently
Playbooks translate strategy into repeatable visibility systems designed around your audience, your expertise, and your brand aesthetic. Instead of starting from scratch each month, you leave with a framework that supports confident communication over time.
The result is visibility that feels intentional rather than effortful.
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When you want support putting it into practice
Implementation is where strategy becomes visible in the real world. This might include refining website messaging, setting up content systems and workflows, aligning your email structure with your positioning.
It ensures the work does not stay theoretical and that the right foundations are in place behind the scenes.
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When you want ongoing support or simply don’t want to do this yourself
Some businesses reach a stage where they want continuity rather than one-off projects. Retainers provide ongoing strategic direction, support with visibility, and help maintaining the systems we have built together as the business grows, launches, shifts, or expands.
Sometimes it is about momentum. Sometimes it is about capacity. Often it is both.
Meet Our Founders
Founded by Claire Moorhead and Georgia Oliver, Paper Planes brings together two perspectives most businesses rarely get at the same time: creative brand clarity and hands-on operational thinking.
Between us, we’ve worked with some of the world’s most recognized luxury and tech brands, including Amazon, Expedia, Gucci, and Chanel.
We both love travel and know first-hand how powerful this industry can be. It’s a space where ambitious founders like you are building businesses that create freedom, opportunity, and extraordinary experiences for others.
We want to help you not only do it well, but help your business truly fly.
Where most clients startYou are not starting from scratch. Something just is not clicking yet.
Visibility feels inconsistent. The right opportunities aren’t arriving as often as they should, even though the work itself is strong.
Our Visibility Audit is often the clearest place to begin.
It gives us a structured view of how your business is currently showing up across your website, content, and client-facing touchpoints, and where stronger signals would make the biggest difference.
You leave with a clearer picture of what’s happening now, what needs to change, and where to focus next.
Turn your Instagram content into clients.
A 52 page strategic blueprint built from five years of turning Instagram content into dream clients for luxury travel brands.
start the conversationInterested in partnering with us?
Whether you’re a brand seeking first-class brand or marketing, or interested in joining our extended team, we’d love to start a conversation.
Who This Is For
This is for you if you work in travel and/or hospitality and are ready to build a business designed for long-term growth.
is this you?:Growth is starting to feel heavier than it should
People already trust you once they find you, but the demand isn’t there yet
Your client experience or product is first-class, but it’s not obvious quickly enough from the outside
Marketing has become another job you didn’t plan to take on
You want clearer direction, not more noise
You’re ready to invest in building something that lasts