we are paper planes

We help travel & hospitality brands to become easier to choose and harder to replace.

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A logo with two green stylized P letters and a small cursive letter 'e' on a black background.

Luxury travel is growing fast. Standing out is harder than ever.

Paper Planes Co. is a strategic marketing agency for travel and hospitality brands that want to stand out for the right reasons. We combine positioning, messaging, and marketing systems to help you attract better fit clients, build stronger authority, and turn expertise into demand.

More about us
Hotel room with a bed, laptop, newspaper, coffee, and a window with a view of a mosque.
Interior of a private jet with cream leather seats aligned along the aisle, wood trim, small windows, and a curved ceiling.

Clarify your positioning.

Strengthen your authority.

Build marketing that drives growth.

A person wearing a brown coat, black stockings, and black high heels standing next to a vintage tan suitcase and a black handbag on a rough asphalt surface, with a small airplane in the background.
A lakeside view with sailboats on the water, stone steps and balustrade, cypress trees, and greenery with a mountain backdrop.
A daytime hotel room with a bed, laptop, newspaper, coffee, and window overlooking a city skyline with mosque minarets. 
HOW YOU BUILD

Templates & Resources

You don’t need more noise, trends, or tactics pulled from different corners of the internet.

We’ve created a growing library of templates, guides, and practical resources designed to help you build a stronger brand, manage your marketing activity, lead your team, and bring more structure to how your business runs.

These are plug-and-play tools you can adapt to your business straight away, regardless of whether you work with us one-to-one or not.

Learn more 
free download

The 7 Shifts Shaping Luxury Travel Marketing in 2026

How Luxury Travel Brands Attract High-Value Clients in 2026.

What to stop doing, what to double down on and how to attract £50k+ clients without chasing algorithms.

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KIND WORDS

  • "From my very first call, I knew that this was the kind of intervention my business needed. They just ‘get it’, they get to know you, ask you about your goals long term, and then begin to work their magic. I cannot recommend them enough.”

    NICOLE BONO - BONO EVENTS INTERNATIONAL

  • "We have not only had so much positive feedback since the new website went live, we have seen a significant increase in enquiries. Thank you SO much. We're all over the moon,

    JOSIE WRIGHT - ST OSYTH PRIORY

  • Working with Claire has been an absolute dream, she is a creative genius and I’m over the moon with my new branding and website. The process from start to finish was really enjoyable and it was great seeing the new brand come to life. "

    KELLIE SIMPSON

  • "Claire, I have to tell you...the recent clients who I did the proposal for, one of them told me how incredible the new website is, and she showed it to someone else to refer me as they were like OMG that WESBITE!!

    NICOLE BONO

  • "I’ve loved working with Claire, she totally understands my brand and ideal client so has been a dream. The end result is AMAZING. Claire goes above and beyond with everything she does! Her enthusiasm for her work and your brand is infectious so I always get off a call with her feeling so motivated and excited for what's to come.!"

    ANASTASIA MILLER

  • "I have locked in 7 new itineraries for next year in the past two weeks. That's a record. This stuff works!!!"

    NICOLE BONO

Meet Our Founders

Paper Planes Co. was founded by Claire Moorhead and Georgia Oliver to bring front-of-house and back-of-house expertise together, because great brands only scale when both are strong.

Between us, we’ve worked with some of the world’s most recognized luxury and tech brands, including Amazon, Expedia, Gucci, and Chanel.

We both love travel and know first-hand how powerful this industry can be. It’s a space where more women are building businesses, creating freedom, and redefining success on their own terms — and we want to help them not only do it well, but truly fly.

We bring CMO-level brand and marketing expertise together with COO-level operational leadership, so our clients don’t just grow — they build businesses that last.

more about us
A cocktail in a martini glass with a green leaf garnish on top, placed on a white table.

Who This Is For

This is for you if you work in travel and/or hospitality and are ready to move beyond a passion project and build a business designed for long-term growth.

is this you?:

  • You’ve built something successful, but it still relies heavily on you

  • You’re wearing too many hats and it’s starting to show

  • Your brand, marketing, or client experience feel inconsistent

  • You want structure without losing personality

  • You’re ready to step into a more intentional leadership role

We typically work with founders who are happy to invest in their business and value quality, service and reputation…and who are serious about building something that lasts.

Work With Us 
start the conversation

Interested in partnering with us?

Whether you’re a brand seeking first-class brand or marketing, or interested in joining our extended team, we’d love to start a conversation.

contact us